Implementing Privacy Respecting Website Analytics using data anonymisation techniques and retaining the data yourself removes the need for ugly and annoying cookie consent banners maintaining compliance with privacy laws like GDPR.
Engage with your online visitors in real time, chat with your visitors and convert them into customers using web based desktop or mobile applications.
Providing customers with the ability to contact you on your website and receive a response in seconds makes a great customer service.
Being able to ask any question at any time greatly increases the chance that customers will buy your products and services.
By implementing the free Google Analytics tool, or GA on your website you get an extremely in-depth look at your website performance including traffic sources, page views, entry and exit pages etc.
Collecting the correct postcode and address from a customer can be crucial, especially if the data is being used for financial services like insurance and mortgage quotes or for delivery of products or services.
Secure your site with an SSL Certificate A Secure Sockets Layer - or SSL - certificate is a web security protocol and essential for protecting your site visitors' sensitive data against fraud and identity theft.
If your organisation is based in the EU or your website has users from the EU your website should meet the cookie laws.
Search engine friendly URL's (SEF), are clear to both humans and search engines as they provide a description of the content on the page that they point to.
If you want a page to be discovered you need to include descriptive text and keywords in the URL itself, so they are understandable by people, and are of great value in the search engine optimization (SEO) process.
Good webite hierarchy is an effective method of accomplishing this economically, and simply organising your content into descriptive categories, and subcategories is good practice.